PREVENTED OCEAN PLASTIC™

prevented ocean plastic™

We’ve partnered with Prevented Ocean Plastic™ to create our bottles using 100% ocean-bound plastic - responsibly collected before it can enter our oceans.

designed to protect

Ocean-bound plastic is gathered from coastal areas most at risk of pollution, then carefully sorted and repurposed into high-quality packaging - giving waste a second life without compromising design or performance.

responsibility, without compromise

This approach allows us to reduce virgin plastic use while maintaining the integrity of our formulas. Thoughtful materials, considered design, and nothing added without reason.

prevented ocean plastic™

designed to protect

responsibility, not compromise

The Prevented Ocean Plastic Programme prevents over 1000 tonnes of plastic from entering the ocean every month, and has so far prevented over 2.5 billion plastic bottles from reaching the water.

Ocean-bound plastic

Discarded plastic bottles are picked up by plastic collectors from areas at risk of ocean plastic pollution.

The bottles are then taken to local collection centres

Carefully processed

The plastic is washed, sanitised and processed into raw material flakes or pellets, all according to European and North American quality standards.

Responsibly remade

These reclaimed plastic flakes are then used by our UK manufacturing partners to mould our Enzo bottles - reducing reliance on virgin plastic and giving discarded material a second life.

Certified & traceable

The recycled plastic has certified traceability from coastline collection until it becomes sustainable recycled packaging.

Ocean-bound plastic

Discarded plastic bottles are picked up by plastic collectors from areas at risk of ocean plastic pollution.

The bottles are then taken to local collection centres

Carefully processed

The plastic is washed, sanitised and processed into raw material flakes or pellets, all according to European and North American quality standards.

Responsibly remade

These reclaimed plastic flakes are then used by our UK manufacturing partners to mould our Enzo bottles - reducing reliance on virgin plastic and giving discarded material a second life.

Certified & traceable

The recycled plastic has certified traceability from coastline collection until it becomes sustainable recycled packaging.

We all know there’s a problem.

There are too many beaches that look like this. Every year more than 12 million tonnes of plastic waste enters the ocean. PREVENTED OCEAN PLASTIC™ act to ensure that the plastic never reaches the water.
At the same time, the solution is clear. To help more beaches look like this, prevention is key. Choosing recycled means that ocean plastic pollution can be prevented at scale, reducing damage to at-risk environments and reducing harm to marine life and ecosystems.

supporting coastal communities

Prevented Ocean Plastic™ creates fair, reliable income opportunities in coastal regions most at risk of plastic pollution - supporting local collectors and their families through consistent work.

$250,000,000 reinvested

$250,000,000 reinvested into developing communities while preventing plastic from reaching the ocean.

raising industry standards

By choosing certified recycled materials over virgin plastic, we support higher recycling standards and help drive meaningful change across the packaging and manufacturing industry.

supporting coastal communities

$250,000,000 reinvested

raising industry standards